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Up 9.2 per cent, Volvo sales in April approach 20-year record

 

For immediate release

 

TORONTO, May 1, 2003 - Sales of Volvo vehicles approached record territory in April as the popularity of all-wheel-drive helped push the month's tally to 1,125 units, ahead 9.2 per cent from the 1,030 units sold in the same month last year.

 

The strong April results contributed to total sales of 3,470 units in the first four months of 2003, an improvement of 16.6 per cent over sales of 2,975 recorded in the same period of 2002.

 

The April total matched the pace set in March, 2003, and leaves the month as the best April for Volvo Cars of Canada Ltd. in two decades.

 

The buoyant April results span both model and geographic boundaries, as both major and secondary markets showed increased activity while most of the model range enjoyed growing consumer interest.

 

"We are starting to see the impact of the remarkable XC90 in the results," said Paul Cummings, president and chief executive of Volvo Canada. "Deliveries are starting to catch up with the extraordinary demand we have seen, but that is just part of the story. Good sales of the S60 AWD and the continued popularity of the rugged XC70 suggest that all-wheel-drive from Volvo has found a real consumer following."

 

Volvo Cars of Canada is part of the Volvo Car Corporation of Göteborg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 42 Volvo automobile retailers across the country. The 2003 Volvo vehicle line includes the flagship S80 luxury sedan, versatile V70 wagon and rugged XC70, exotic C70 convertible, the sporty S60 sedan, compact S40 and V40, and the award-winning new Volvo XC90 sport utility vehicle, described as "the next generation SUV."

 

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Contact:

Doug Mepham

1 877 975 1572 office

416 727 4543 mobile

doug.mepham@sympatico.ca

Media website: www.volvocars-pr.ca

Keywords:
Sales Volumes
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