TORONTO (July 5, 2007) - When the Volvo C30 hit the Canadian market in January, it immediately took Volvo Cars of Canada Corp. into a segment the company had previously never competed in: the premium, two-door compact. The four-seat vehicle was designed to attract the attention of single people and couples without children - a demographic that runs counter to Volvo Cars' typically family-focused product strategy.
For the 2008 model year, the company has improved the offer, giving C30 customers a more powerful T5 engine, simplified choice of option packages and an expanded array of available technologies.
Horsepower produced by the 2.5-litre, turbocharged 5-cylinder engine has been increased to 227 (from 218) while torque is rated at 236 lb.-ft. This T5 engine can be paired with either a 6-speed manual or a 5-speed automatic with Geartronic. The C30 2.4i is equipped with a 2.4-litre, 5-cylinder engine, producing 168-horsepower and 170 lb.-ft. of torque. The 2.4i can be mated to either a 5-speed manual or a 5-speed automatic with Geartronic.
The Premium option package available in the 2007 model year has been eliminated to reflect and emphasize the dynamic nature of the C30 through the existing Sport option package ($2,500 for the 2.4i, $2,850 for the T5). As well, 17" wheels have been removed from the Sport option package and are available as stand-alone. Instead, a new $2,400 Sport Styling package is available with a skirt kit, rear spoiler and 18" wheels.
For T5 models, a new leather shift knob and aluminium inlays are now part of the Sport option package.
New stand-alone options include the $750 Volvo Blindspot Information System (BLIS) and $575 keyless drive, allowing drivers to unlock and turn on their car with the key fob in a pocket or purse.
While the C30 is a full 22 centimetres shorter than the S40 sedan, it still benefits from all of Volvo Cars' extensive safety research. Protective safety involves a structure composed of four different kinds of steel designed to absorb and distribute collision energy away from the passenger cabin. A Side Impact Protection System, including side airbags and full-length inflatable curtains, distribute collision energy in side impacts. To help protect occupants in rear-end collisions, the Volvo Whiplash Protection System slides the front seats rearward and tilts them back slightly to reduce g-forces and the risk of soft tissue injury.
Preventative safety reveals itself through standard features such as Dynamic Stability and Traction Control, ABS, Electronic Brake Distribution and Electronic Brake Assist. All have been designed to help drivers avoid a collision. Personal Security can be found in systems such as approach lighting, Home Safe lighting and automatic re-locking.
Prices for the C30 start at $27,495 for the 2.4i, while the T5 starts at $31,995. Buyers can opt for an automatic transmission ($1,500), sunroof ($1,500) or a 650-watt DynAudio audio system with Dolby Pro Logic II, 10 DynAudio speakers and an Alpine amplifier ($1,250 for the 2.4i, $1,000 for the T5).
Volvo Cars of Canada Corp. is part of the Volvo Car Corporation of Göteborg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 43 Volvo automobile retailers across the country. The company's product range includes the stylish and sporty C30, the elegant C70 hardtop convertible, the compact S40 sedan, the S60 sport sedan, the S80 flagship sedan, the versatile V50 wagon and the award-winning XC90 sport utility vehicle. For 2008, the company is introducing two new models: the redesigned V70 wagon and the capable and comfortable XC70.
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Marshall Fenn Communications
Office: 416-962-3366 x267
Marshall Fenn Communications
Office: 416-962-3366 x254
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