As a herald of hope for peace and better times, in September 1944 Volvo presented the PV444 at a large Volvo exhibition in Stockholm. The price was very attractive - 4,800 Swedish kronor, the same as the ÖV4, Volvo's first car, cost in 1927.
At the end of November 1967, Volvo presented the third VARIANT in what was now developing into a complete car family known as the 140 Series: the Volvo 145.