One of the most anticipated car launches of recent years – Volvo’s all-new XC90 – begins today. Volvo Cars has created a launch programme that will unveil the car from the inside out, meaning that it will start by disclosing the many new interior features of the car and culminate in the full external reveal in August.
The designers and engineers behind Volvo’s all-new XC90, which will be revealed later this year, have completely re-conceived the way drivers operate their cars by dispensing with the normal array of buttons and replacing them with a large tablet-like touch screen, a head-up display and thumb controls on the steering wheel.
Volvo Car Group (Volvo Cars) has joined the Open Automotive Alliance to make the Android smartphone platform available to drivers through its new ground-breaking user interface. This move brings together one of the world’s most progressive car companies and the world’s most popular smartphone platform, developed by Google.
Months of speculation ended today after Volvo Cars unveiled its all-new Volvo XC90, delivering on its promise to introduce a visually striking, premium quality seven-seat SUV with world leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.