Brand Values

Brand Values
Media Contacts
Kyle Denton
Public Relations & Events Manager
Volvo Cars of Canada
Phone: +1 905-695-9633
Mobile: +1 647-461-4259

Volvo Canada Launches Life Paint

Reflective Safety Spray Intended for Cyclists and Pedestrian Use


Richmond Hill, ON. October 20th, 2015. Volvo Cars of Canada Corp. is thrilled to announce that Volvo Life Paint, the innovative safety spray, is now available exclusively at Volvo Canada retailers.

Launched in the United Kingdom as part of a pilot program earlier this year, Volvo’s Life Paint is a reflective spray that is used as a safety measure for pedestrians and cyclists. The spray is invisible in the daylight and light-reflective in the dark. It is illuminated by a vehicles headlights and acts as an accident deterrent. The spray can be applied in many ways to make a person more visible including being sprayed on clothing, accessories, cycling equipment or a bicycle.

“The Volvo Car Corporation remains dedicated to road safety and Volvo Life Paint is another indication of that point,” said Marc Engelen, President & CEO of Volvo Cars of Canada. “Pedestrian and cyclists injuries are at an all-time high and as part of our goal Vision 2020, we continue to find ways to prevent road accidents involving vehicles, cyclists and passengers.”

Volvo Life Paint aligns with Volvo Cars continued leadership in road safety. This product is another component of the goal Vision 2020, in which no one shall be killed or seriously injured in a Volvo by the year 2020. The product is also inspired by the IntelliSafe system in Volvo Cars that detects pedestrians and cyclists in order to prevent accidents.


About Volvo Cars of Canada

Volvo Cars of Canada Corporation is part of the Volvo Car Group of Gothenburg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 38 Volvo automobile retailers across the country. The S60, S80 and XC60 are among only 22 vehicles that have been awarded the prestigious new Top Safety Pick+ by IIHS (Insurance Institute for Highway Safety).  Volvo Cars is committed to Vision 2020, our goal that no one shall be killed or seriously injured in a Volvo by the year 2020.


About Volvo Car Group

Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 465,866 in 2014 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.


As of December 2014, Volvo Cars had over 25,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden).


Safety, Design
Descriptions and facts in this press material relate to Volvo Car Group's international car range. Described features might be optional. Vehicle specifications may vary from one country to another and may be altered without prior notification.

Cookies Policy

Volvo Cars Newsroom makes use of cookies in order to optimize your user experience on this website. The cookies on the website do not store personal information. For more information, read our Cookies Policy page.