Launch of the Volvo V60 and Volvo V40 boosts Volvo Car Corporation's growth towards 200,000 cars in China
Volvo Car Corporation is one of the fastest growing luxury car brands in China - and the journey towards selling 200,000 cars per year in the world's most dynamic car market continues in 2012. "The introduction of the Volvo V60 and the all-new Volvo V40 will help us maintain the desired growth momentum," says Freeman Shen, Senior Vice President Volvo Car China Operations.
Last year Volvo Car Corporation sold over 47,000 cars in China, an increase of more than 55 percent compared with 2010. At the Beijing Auto Show, Volvo Car Corporation presents two valuable additions to the company's model line-up.
Combining luxury, fun and functionality
The Volvo V60 is a luxurious, sporty and exciting-to-drive Sports Activity Vehicle for customers who understand and appreciate both fun and functionality.
"In addition to a great driving experience the Volvo V60 offers the owner rational functionality, the opportunity to enjoy life together with friends and family. It is a perfect choice for true car enthusiasts," says Freeman Shen. He adds:
"The all-new Volvo V40 is a premium hatchback that offers the same virtues as the V60 - in a slightly more compact package. It has an outstanding, beautiful design and it is charged with sophisticated features you normally have to buy a large car to get."
Second home market
China is Volvo Car Corporation's second home market. The company's full-fledged business operations in Shanghai include product development, design, purchasing and staff support functions.
"We are also expanding our retailer network and our industrial system to provide a growing number of Chinese buyers with Scandinavian luxury cars, accompanied by first-class service and hospitality. Our recruitment continues with more talented people joining us. Currently we have close to 800 employees working for Volvo Car Corporation in China." says Freeman Shen.
A Volvo manufacturing plant in Chengdu is the next step in Volvo Car Corporation's ambitious industrial strategy. This new plant will be up and running in the second half of 2013 and will have a production capacity of more than 100,000 cars per year.
"Our co-operation with New York Knicks' rising basketball star Jeremy Lin is another milestone in the continuous strengthening of our brand position in China. As our new Brand Ambassador, Jeremy Lin will participate in corporate and marketing activities. He will also appear in advertising," concludes Freeman Shen.