Polestar shows first details of new Polestar Space retail lab


The location of the first Polestar Space retail environment will be confirmed soon and when it opens, the Polestar Space will bring a new approach to automotive retail. Instead of traditional car dealerships, Polestar Spaces will be environments where customers will be able to physically interact with the modern digital brand. Polestar Spaces will be opened in major metropolitan centres, typically in the company of other innovative brands.


Polestar is now creating the interior concept for Polestar Spaces, developing ideas in a new retail lab. The interior concept will reflect the same minimalist and uncompromising design as Polestar’s cars, and will be curated to show elements of the company’s design language, philosophy and brand experience in a manner similar to art installations. Components such as wheels and carbon-fibre sections will stand alone to exhibit their own unique design attributes. Material finishes including paint colours and interior leather samples will also be presented in a unique context.


“Polestar will be a fully digital brand, but a Polestar Space is where customers will be able to come into direct contact with us,” says Thomas Ingenlath, Chief Executive Officer at Polestar. “In a Polestar Space, they’ll meet and interact with a Polestar brand and product expert, see the engineering under the skin as well as be able to take a test drive.


“A visit to a Polestar Space will be a very different experience to today’s typical car dealership. We aim to surprise and delight our customers, removing the hassle that comes with traditional car ownership. As the customer will order the car online, they won’t experience hard-sell, commission-based salespeople in a Polestar Space. Our customers will never feel pressure to sign a contract. Polestar is a multi-channel brand which is why it must be supported by a unique retail experience – one which embodies the Polestar philosophy in every way.


“By the middle of 2020, we aim to have opened up to 60 Spaces around the world to support the key launch markets for the brand. As we progress, we will open Spaces in more locations to support our retail development, making the brand more accessible with the opening of each new Space,” concludes Thomas Ingenlath.



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Contact Details Duncan Forrester, Public Relations and Communications


Brent Ellis, Public Relations and Communications, EMEA



About Polestar

Polestar is the new electric performance brand from the Volvo Car Group. Polestar will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo Cars. These synergies enable the design, development and production of separately-branded, high performance electrified cars.

Polestar begins this new era with the Polestar 1 – a low-volume Electric Performance Hybrid GT with 600 hp, 1,000 Nm and an electric-only range of 150 km, the longest of any hybrid car in the world. In the future, the Polestar 2 and Polestar 3 will join the portfolio as full battery-electric, higher volume, driver-focused vehicles.

Polestar also applies its technology and expertise to electrified Volvo cars. The new Volvo S60 T8 Polestar Engineered features key Polestar components to create a sharper and more engaging driving experience. Polestar optimisation software upgrades are also available for Volvo models, which enhance six performance areas including engine output. Polestar Engineered media information can be found at




Volvo Car Group in 2017

Voor het boekjaar 2017 liet Volvo Car Group een bedrijfswinst optekenen van 14.061 miljoen SEK (11.014 miljoen SEK in 2016). De omzet voor dit boekjaar bedroeg 210.912 miljoen SEK (180.902 miljoen SEK). In 2017 verkocht Volvo Car Group wereldwijd 571.577 auto's, ofwel 7% meer dan in 2016. De resultaten accentueren de uitgebreide transformatie van Volvo Cars’ financiën en activiteiten gedurende de voorbije jaren en stuwen het bedrijf in de richting van de volgende groeifase.


Over Volvo Car Group

Volvo is actief sinds 1927. Vandaag is Volvo Cars een van de bekendste en meest gerespecteerde automerken ter wereld. In 2017 werden 571.577 Volvo's verkocht in ongeveer 100 landen. Volvo Cars is sinds 2010 eigendom van de Chinese Zhejiang Geely Holding (Geely Holding). Het bedrijf maakte deel uit van de Zweedse Volvo Group tot 1999, toen het werd gekocht door het Amerikaanse Ford Motor Company. In 2010 werd Volvo Cars uiteindelijk overgenomen door Geely Holding.


In 2017 telde Volvo Cars ongeveer 38.000 (30.400) voltijdse werknemers. De hoofdzetel, productontwikkeling, marketing en administratie van Volvo Cars zijn hoofdzakelijk gevestigd in Göteborg, Zweden. De hoofdzetel van Volvo Cars in China is gevestigd in Shanghai. De grootste autofabrieken van het bedrijf zijn gevestigd in Göteborg (Zweden), Gent (België), Chengdu en Daqing (China), terwijl de motoren worden gemaakt in Skövde (Zweden) en Zhangjiakou (China) en de carrosserieonderdelen in Olofström (Zweden).

Product News
De beschrijving en de feiten vermeld in het persmateriaal hebben betrekking op het internationale aanbod van auto's van Volvo Cars. De apparatuur kan optioneel zijn. Specificaties kunnen per land verschillen en onderhevig zijn aan verandering zonder kennisgeving.
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